EDINBURGH the owners day for client members only
**AI-Driven Visibility & Content Tactics for UK Private Dental Practices**
As AI-powered tools such as ChatGPT, Google Search, and virtual assistants increasingly shape how consumers find services, private dental practices in the UK need to evolve rapidly. This half-day training session will equip you with the precise strategies to enhance your digital presence, ensuring your practice appears more frequently—and more persuasively—in AI-influenced search outcomes.
By the end of this workshop, you’ll have a robust blueprint for online prominence, content development, and establishing authority, specifically designed for the UK dental sector. The goal is to make your practice not just discoverable, but impossible to overlook.
This session is ideal for dentists, practice owners, managers, and marketing professionals seeking a clear, actionable roadmap to transform AI and SEO into tangible patient appointments.
**Agenda**
**09:00 – Welcome & Orientation**
Laying the foundation: Why prioritising AI-centric visibility is the most significant driver of growth for private practices today.
**Session One (09:00 – 10:30):**
**“Decoding AI Perception – And How to Influence It”**
– How AI systems (ChatGPT, Google SGE, Alexa) identify and prioritise dental content
– Why old-school SEO falls short in the era of conversational search
– Optimising your website layout, schema markup, and Google Business Profile for AI
– The value of FAQ-focused pages and targeted treatment landing pages
– How AI now indexes your social media and video content (and ways to maximise its impact)
– Action step: Assess your current online presence and pinpoint content deficiencies
**10:30 – Coffee Break & Networking**
**Session Two (11:00 – 12:30):**
**“Crafting Content that Engages: AI-Compatible Messaging, Blogs, and Video Plans”**
– Writing compelling blogs based on specific, patient-centric queries
– Formatting content for clarity, searchability, and credibility
– The 2024 dental content toolkit: blogs, video outlines, short-form Reels, and FAQs
– Turning clinical expertise into media exposure and guest contributions
– Using patient feedback and testimonials to build algorithmic credibility
– A 12-month content plan customised for UK private dental professionals
– Action step: Develop your next 3 blog topics, video ideas, and FAQ drafts
**13:00 – Closing Remarks, Resources & Q&A**
Participants will receive a follow-up toolkit
